In business these days, brand is everything. Companies will pass up no opportunity to express their brand through advertising, copywriting, co-branded blogs, guerilla marketing events and more. The more solidified and consistent your brand expression is, the more your customers will think of your company. Yet many companies neglect the opportunity to express their branding in their own headquarters, even as they’re pulling out all the stops on all other channels. In this article, we’ll make the case for why it’s important not to neglect branding in your office space, and offer a few tips on creative ways to brand…

Just a few years ago, the future of office work seemed clear: it wouldn’t be in the office at all. Large companies began recognizing that having an off-site workforce simplified employees’ lives in terms of stressful commutes and childcare arrangements. It also gave them a larger pool of talent to choose from. Diebold, a company that manufactures ATMs, decided to adopt a telecommuting policy to attract potential new hires from outside the Canton, Ohio area where the headquarters are located. Quickly, they were recruiting talented new employees from Silicon Valley and major US cities. Telecommuting even cuts office maintenance costs…

Designing the Data Center of Your Dreams A modern data center uses good power and cooling strategies to optimize efficiency and uptime. However, power and cooling sufficiency is no longer enough to ensure this result. Designing a Data Center Involves Multiple Components Evaluate the following components when designing a data center for optimal uptime and control. Top designers, like Saraval Industries, realize that there can be no inefficiency or a less than optimal command center to achieve user goals for accuracy and immediacy of access. Best practices demand the maximizing of the following components, at a minimum. Performance Users expect…

Everything You Need to Know About Eco-Friendly Furniture Solutions Eco-friendly furniture now comes in most styles for the home and the workplace. Yet, office furniture lends itself to environmentally-friendly products even more than furniture for the home. If your company wants to “go green” with its office décor, there are numerous good options. Most quality, eco-friendly office furniture comes with long, sometimes lifetime, guarantees. According to Environmental Protection Agency estimates, approximately 3 million tons of office furniture and furnishings are discarded each year. Here’s what you need to know about doing your part. Technical Furniture Some quality furniture organizations, like Saraval Industries,…